iBracadabra_ Final(W6)

In 2050, Stefan, the founder of the Waffle, present a new revolutionary product.


Screenplay / Performed / Directed / Edited
by Becca, Hayk, and Jaekook(Black costume)

A Final project of Video and Sound class in ITP, NYU, Fall 2018.
Professor: Marina Zurkow

It is an infomercial+design fiction video that parodying Apple’s 2007 announcement, and 2016 Don’t Blink commercial.

We want to make a janky concept infomercial video. Stefan(performed by Hayk) pretends professional, but he is not good at it. Also, the “iBracadabra” is not a real product, Stefan cheats with his assistant(performed by me, Jaekook) that looks like real magic using a black costume and black background.

I had performed the black assistant and made title intro and outro. I parodied Apple’s 2016 “Don’t Blink” commercial to give more contrast between the intro/outro and Stefan’s janky presentation. I thought it makes the story(or concept) of video stronger.

The whole process is not easy but has so much fun. I have learned basic knowledge of video, sound, and storytelling. Also, work as a team and communication. 


Shooting iBracadabra(W4)


Group member: Becca, Hayk, Jaekook
Shooting day: Sunday Morning, September 30

We are planned to shoot the video in the Sunday morning starts from 8:00 am because our location is middle of the ITP floor, it can cause a background noise problem. But…there was a hidden problem that is lighting.

During Becca and Hayk are prepare camera, sound, and acting, I set up the stage, especially the lighting.

We choose micro studio in the ITP floor, it seems fit to our concept of the video. But, this area is surrounded by black curtains, so it doesn’t have any natural light. first I use two sets of six lamps light. It’s really bright but too bright. We use a whiteboard for projection but the light is too strong so projection is invisible and also the actor couldn’t open his eyes and also it couldn’t fill the whole shooting area. therefore I turn the light’s direction to the upper side for using reflection from the the ceiling which is white. Now, we can see the projection and acting without frown but it’s not enough light. In our story,  the protagonist and his assistant where a black colored cloth, but it’s hard to recognize because of the dim light. So I add five more light; two spotlights and two led lights for the key light, one six lamps light for back light.
This set-up process had taken too much time than we expected, so there were people around the floor when we started shooting. However, fortunately,  the mike works so well, the noise wasn’t the problem.
That day the whole shooting process was not working smoothly as we planned before, but we learned a lot and had had a fun time and great experience.